Samantha Beauty was selected as a Trendsetter product for our Targeted hair healing serums.
CPNA seeks to deliver new products and trends launched at the show to both attendees and the industry at large in real time. To accomplish this and distribute information online on all social platforms, the organizers invited seven beauty personalities with an online following, each of which covered a dedicated section of the show floor. Over the course of the 3-day event, the TRENDSCOUTS generated 26,480 likes, 950 comments and 379 shares, with a total of 181 combined posts. While at the event, these social media influencers were provided with opportunity to each pass out ten TRENDSETTER AWARD cards to those products they loved the most.